For a local business to be successful online, you want to make sure you’re appearing on the first page for search terms related to your business. If you’re doing Local marketing for franchises, you still want to ensure that you’re achieving results for your clients. Most marketers will focus on vanity metrics that don’t mean anything. If you’re to truly succeed with local SEO, there are some common mistakes that you should be avoiding and we’re going to highlight some of them.
Inconsistent Business Listings
Your business listings need to be consistent throughout the web. When Google spiders crawl the web, there will be looking at instances where your business information (name, address, and phone) appears on different websites and directories. When the NAP information doesn’t match, Google will see your business as irrelevant, therefore not trustworthy to recommend to searchers.
As much as it is an outdated practice, there are still companies that will insist on stuffing keywords into content in a bid to rank higher on search engines. Google algorithm has gotten smarter over the years and will realize when there is an attempt to manipulate the search results. Keyword research is key if you’re to rank locally. You need to think about the keywords that potential customers could be using to search for your business or the services that you provide.
You should be wary of an agency that promises to build a lot of links in a short period of time. They could be using automated links or private blog networks. The rankings will only be temporary and it will only be a matter of time before you’re hit with a manual link penalty. It can take a while to build backlinks and Google prefers the process to be natural.
Lack of Content
You can’t do SEO without content. It shouldn’t be any other content but quality content. Your competitors have already invested in content and you could be doing yourself a great disservice when your website is only updated every six months. It is recommended that you tie your content to local news and events for better engagement.
You can’t expect to rank when your website is not mobile-friendly. There has been a massive increase in mobile searches in the last 10 years and that is why Google prioritizes mobile-first indexing. Your website should not only be mobile –friendly but also loads fast. Google uses user experience as a metric in ranking websites.
Getting an SEO Consultant
As a business, it is not a must you know the fine details about how SEO works. You can entrust the work with a marketing agency. You’ll need to make sure that the agency has a track record of delivering results for clients. You can ask for case studies just to be sure about the experience of the marketing agency. You also want to work with a company that understands your business.
Local Brand Advisor
Address: 100 5th Ave, Suite 110 Pittsburgh PA 15222
Phone: (412) 467-0809