At Local Brand Advisor, we believe that a website's search engine ranking is determined by various elements working together, not just one tactic alone. That's why we take a holistic approach to Search Engine Optimization (SEO). We focus on technical optimization, GBP optimization, competitor analysis, keyword research, content creation, and backlink building.
Using this approach, we created a tailored SEO plan for one of our clients, running a multi-location business, that spanned nine months. We carefully analyzed their industry and audience to identify the best keywords and on-page and off-page tactics. The results were outstanding, with our client seeing significant increases in online visibility, traffic, and conversions. Our approach exceeded their expectations and established them as a leader in their niche.
The 9-Month Progression On Client’s Organic Reach
When we started working with our client, most of their website traffic came from paid search. However, we knew we could increase their website traffic through organic search, which is more affordable and sustainable in the long run. So, we worked steadily on the campaign to improve the ranking of their franchise locations on search engine result pages for a wider range of keywords.
In addition to that, we optimized their Google My Business listing, which helped to increase calls and visibility in the local area. Thanks to our efforts, our client’s website received more traffic through organic search, which is a more reliable way to attract visitors over the long term.
At Local Brand Advisor, we consider the performance of mobile users to be a crucial indicator of success. Nowadays, almost 92.1% of internet users access the web through their mobile devices. Therefore, it’s highly likely that the majority of your clients are visiting your website via their smartphones. It’s essential to optimize your website for mobile users to provide them with the best experience.
For this reason, our team made it a priority to improve the mobile user’s performance for our client. After nine months of focused efforts, our reports showed significant improvements in this area.
In summary, the campaign was a huge success for the website’s organic development. The average organic ranking position significantly improved, moving from 116.18 to 64 on the search result pages. This led to a substantial increase in the number of keywords ranking on page 1, with 28 in the top 10 compared to just 18 at the start of the campaign. The organic traffic to the site also saw a remarkable increase, with new user traffic rising by 328.37% over the previous 6 months.
Moreover, the number of keyword impressions for the site increased dramatically, with a 78,828.9% increase over the previous 277 days, reaching a total of 2,911,687 impressions. These impressive results highlight the effectiveness of the organic website development campaign and its impact on the site’s visibility and overall performance.
The Before And After Of Each Location
Our SEO campaign for multi-location franchise businesses aims to enhance the online visibility and search engine rankings of each location. In this section of the case study, we demonstrate our successful SEO campaign for a multi-location business and provide an overview of our achievements for each location.
For each individual location, we will highlight the specific improvements we made and their impact on online visibility and search engine rankings. We will present data and metrics, such as GeoGrids improvements, keyword rankings, calls, and local search visibility, to support our results. By the end of the case study, you will gain a clear understanding of our SEO strategy and the measurable outcomes we achieved by utilizing it.
South Florida
We are proud to report significant SEO wins for our client’s location in South Florida. During the campaign, we achieved a remarkable 4200% increase in calls from their Google My Business listing, with a total of 215 calls received. Our optimization efforts also resulted in a significant increase in maps visibility, with their listing appearing in Google Maps searches 521% more often than before the campaign.
Additionally, their listing’s visibility in Google Search improved by an impressive 594%, allowing potential customers to easily find and contact the business through search engine queries. These incredible wins demonstrate the power of a strategic and well-executed SEO campaign and the tangible benefits it can provide to businesses of all sizes.
Philadelphia
Furthermore, during the SEO campaign for our client’s location in Philadelphia, we also managed to achieve significant wins that have positively impacted business in this location. First and foremost, calls from the Google Business Profile listing increased by an impressive 100%. In total, our efforts generated 80 calls, which is a great result for the client.
Additionally, we improved the visibility of their listing in Google Maps searches by a whopping 77764%, which has helped potential customers find their business more easily.
Finally, our work also resulted in a 9775% increase in the visibility of the client’s listing in Google search, which means more people are discovering their business online. Once again, these wins demonstrated the effectiveness of our SEO strategy and its ability to drive tangible results for our clients.
San Francisco
The campaign for our client in their San Francisco location was a resounding success too, delivering impressive results that have had a tangible impact on our client’s business. The most notable win was the 1800% increase in calls from the Google Business Profile listing, which generated a total of 152 calls over the course of the campaign.
This demonstrates the effectiveness of our strategy in attracting potential customers to our client’s business. We also improved the visibility of their listing in Google Maps searches by 1041%, making it easier for people to find them when searching for local businesses. Finally, we achieved a 1579% increase in the visibility of the client’s listing in Google search, which has helped to drive more traffic to their website.
Denver
The campaign was highly successful for the Denver location, and the results made a real impact on the business too. One of the standout wins was the 1167% increase in calls from the Google Business Profile listing, which generated a total of 152 calls throughout the campaign. This demonstrates the effectiveness of our strategy in attracting potential customers to our client’s business.
Additionally, we achieved a remarkable 767% increase in website visits, with 650 new visitors to the site during the campaign. This has helped to drive more traffic and interest in our client’s business and demonstrates the effectiveness of our SEO strategy in generating results across different channels.
Portland
Our SEO strategy for the client’s Portland location also delivered impressive wins that have had a real impact on their business. Notably, we achieved a 100% increase in calls from the Google Business Profile listing, generating a total of 166 calls throughout the campaign.
This highlights the effectiveness of our strategy in attracting potential customers to our client’s business. We also improved the visibility of their listing in Google Maps searches by an impressive 18433%, making it easier for people to find them when searching for local businesses.
Finally, we achieved a 7058% increase in the visibility of the client’s listing in Google search, which has helped to drive more traffic to their website. These results demonstrate the effectiveness of our SEO strategy in improving our client’s online presence, and we’re thrilled to have played a part in their success.
Pittsburgh
Pittsburgh was a huge success too. We achieved a massive 791% increase in calls from the Google Business Profile listing, generating a total of 196 calls throughout the campaign. This demonstrates the power of our SEO strategy in attracting potential customers to our client’s business.
We also significantly improved the visibility of their listing in Google Maps searches by a remarkable 584%, making it much easier for people to find them when searching for local businesses.
Finally, we achieved an outstanding 262% increase in the visibility of the client’s listing in Google search, driving more traffic to their website and increasing their online presence.
Detroit
One of our key accomplishments for the Detroit location was the impressive 1147% increase in calls from the Google Business Profile listing, which generated a total of 294 calls throughout the campaign.
We also significantly improved the visibility of their listing in Google Maps searches by a remarkable 6610%, making it much easier for people to find them when searching for local businesses. This increased visibility helped to drive more traffic to their business and improve their reputation within the local community.
Lastly, we achieved a solid 717% increase in the visibility of the client’s listing in Google search, which raised their online profile and attracted new customers.
San Diego
For our client’s business location in San Diego, implementing an SEO campaign has resulted in significant wins. One of the main wins is an increase in listing calls, which saw a staggering 4267% increase during the campaign. Additionally, the business saw a total of 131 calls made directly from the Google Business Profile (GBP) listing.
Furthermore, the visibility of the business in Google Maps searches increased by 13040%, and the listing’s visibility in Google Search improved by 16158%.
These improvements in visibility have likely translated to increased traffic to the client’s website and an increase in overall business inquiries.
Seattle
For our client’s business location in Seattle, our SEO campaign has led to significant wins. Firstly, the campaign resulted in a 1740% increase in calls from the Google Business Profile (GBP) listing, with a total of 92 calls being made. This is a significant increase that can be attributed to the improved visibility of the business on the GBP.
Additionally, the campaign resulted in 850 new website visitors. This increase in website traffic can be attributed to the improved online visibility of the business in search engine results pages. As a result, our client’s business has seen a significant increase in calls and website traffic, which has likely translated to increased business inquiries and revenue.
Boston
The campaign saw a 198% increase in calls from the Google Business Profile (GBP) listing, resulting in an impressive 731 total calls during the campaign for the client’s location in Boston. The increased visibility of the business in Google Maps searches was another notable win, improving by 389%. As a result, more potential customers were able to find and navigate to the client’s business location with ease.
The campaign also resulted in a 164% increase in listing visibility in Google Search, indicating that more people were able to discover the business online. These improvements in visibility have likely translated to increased website traffic and business inquiries.
By optimizing the client’s online presence, the SEO campaign has significantly contributed to the growth and success of their business in Boston.
Chicago
One of the most significant wins for this location was the remarkable 3380% increase in calls from the Google Business Profile (GBP) listing, resulting in a total of 174 calls during the campaign. The improved visibility of the business in Google Maps searches was another notable win, increasing by a whopping 1229%.
This increased visibility allowed potential customers to locate the business and navigate to its location easily. The campaign also saw a 666% increase in listing visibility in Google Search, meaning that more people were able to discover the business online. These improvements in online visibility are likely to have driven increased traffic to the business’s website and a rise in overall business inquiries.
Dallas
Further, we’re excited to share some of the impressive wins our client’s business in Dallas achieved through our campaign. One of the standout successes was the 52% increase in calls from the Google Business Profile (GBP) listing, resulting in 85 calls during the campaign. This means that more potential customers were able to locate the business with ease and reach out directly.
Another noteworthy achievement was the 100% increase in the business’s visibility in Google Maps searches. With improved visibility, more people could discover the business and navigate to its location effortlessly. The campaign also saw a 100% increase in listing visibility in Google Search, indicating that more people were able to discover the business online.
Our Approach in a Few Words
Our team developed a custom SEO strategy for our multi-location client that focused on link-building and content creation. Throughout the campaign, we completed several impactful tasks that helped drive significant results. This included creating 16 Patch Local Classified Posts for three of the client’s locations, conducting six months of GMB posting and image tagging, and crafting new pages for their website.
We also secured an impressive 91 authority links for the campaign on average. These efforts helped to establish the client’s brand as an authority in their industry and we were able to move 6 keywords into premium positions, which helped increase the overall online visibility of the business, and attract more potential customers.
Further, we also produced a significan amount of content for the client. In total, we generated 253,900 words across various platforms and mediums.
170,100 Words – GMB/GBP Posts
72,000 Words – Site Content
11,800 Words – Press Releases and Patch Posts
Overall, our targeted SEO approach helped to improve the client’s online presence and generate meaningful wins for their business. If you want results like these for your multi-location business schedule your strategy session today to get started.
