As your business expands to include new locations, areas, or franchises, managing your local business listings can become more challenging. You must understand best practices for creating multi-location business listings and maintain a consistent, targeted message across all local citations.
That’s where our services can help.
Local citations, or local business listings, are online profiles of your business, including all basic contact information, your address, operating hours, business description, and other relevant information. Google, Facebook, Yelp, Angie’s List, and Bing are among the top local business listing providers. While the service is free, business owners must manually claim the business and upload all relevant information. When combined, all local listings create an online portfolio for your business.
In order to have a strong local search presence, you need multiple business listings across a variety of platforms. By creating many business listings, search engines have additional context and users are exposed to your business across a broader network. The more listing information available about your business, the more you will dominate local search results and rankings.
Effective local business listing management and optimization is a key component in local visibility campaigns. Search engines often give ranking benefits to businesses with an established, fully built-out digital presence, including your Yelp page, Google My Business Page, and other business listings. This can be an important advantage in boosting your local visibility, so it’s imperative to address all aspects of local citations and business listings.
For an impactful local search strategy, it is crucial to create multiple, optimized local business listings. While it may seem daunting to create and manage several listings, we provide local business listing services that make it easy.
First, you must claim your already published business listings by proving you are the business owner. The method of verification depends on the listing service, but can range from a postcard to email or phone call. Once your ownership is verified, you will be able to edit any information.
You also want to ensure there are no duplicate listings. These can confuse search engines and negatively affect your rankings and online visibility. If you use our local listing services, we take care of ownership verification, listing checks, listing submission, management, and optimization.
Providing potential customers with accurate, updated information is crucial to growing your business. You don’t want customers to show up while you are closed because your operating hours are incorrectly listed, or lose business because your address is incorrect. It is also helpful for consumers to easily find positive reviews about your business to further build credibility.
While each listing service features different information, the basic business information must be consistent, including address, phone number, business description, and business category. Whether you plan to hire local business listing management services or manage your own, you must ensure all listings about your business are accurate and up-to-date.
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