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digital marketing agencie

Bail Bonds Advertising And PPC

Google My Business Optimization

Siding with a growing national movement to eliminate cash bail from the criminal justice system, Google and Facebook have banned all bail bond PPC advertising on these platforms. This was another massive blow for the bail industry, which has further increased the pressure and reduced the means of advertising for these businesses, and is putting agents and bounty hunters out of work. This ban greatly impacted online advertising for bail bond companies but didn’t affect organic rankings. Luckily, there are other great PPC advertising platforms out there, like Bing or Yelp, which still allow advertising bail bonds.

Even though most bail bond businesses are looking for alternative marketing strategies, these smaller platforms are less costlier with lower CPCs and better targeting features with less overall competition. Through our experience in bail bond Bing PPC advertising, we can help you create an effective campaign for your company and get your PPC ads to maximum performance. Overcome the struggle of advertising your bail bonds company and get back on your feet with our help.

Bing ads

Overcome The PPC Ban!

Although the PPC ban from Google and Facebook meant giving up on PPC for many bail bond agencies, the alternative PPC platforms that allow bail bond advertising have a lot to give. Bing and Yelp are not as big but still own a large percentage of the search market share in the US, so choosing not to advertise with them leaves you out of a large portion of searchers that may be looking for bail bonds services.

PPC ads guarantee top placements on the search results when the query is matched. Through optimization and targeting, the traffic can be narrowed down to bring in easier conversions and more calls. If all of this sounds too complicated for you, we can certainly help with it all. We have proven to yield great results in Bing PPC advertising for bail bonds before.

Bing has no restriction on advertising bail bonds and allows access to search traffic from AOL and Yahoo, too. This means that you get served to a much greater audience for the same CPC. There are also other advertising platforms like Yelp which give a more localized approach to your campaigns. Optimize your campaigns to yield the best results possible from your PPC ads. Through our resources and experience, we will bring you more with the same budget.

Increase Ad Performance, Decrease Cost And Get Higher Placements

PPC is considered the fastest way to bring in more calls and clients to a business. While you can boost your agency’s traffic through paid advertisements, there are ways to further enhance the ads for greater yields. By increasing the ad performance, the overall quality score of the ad is affected, which is a determining factor in the CPC and conversion rates of your ads. At Local Brand Advisor, our focus is on increasing the ad quality to meet the platform’s standards and leverage the benefits of a high quality score.

The quality score directly impacts the CPC and CTR of the campaign. Getting lower CPC ends up lowering the cost per call too, while it gives your business more for the same amount of money. An improved CTR means that the ad has proper audience targeting and is highly relevant, which will bring in plenty of traffic and new leads to your agency. We will research and help your business create ads that capture the attention of the desired audience and turn your PPC campaign into a complete success. The knowledge of our team in optimizing paid ads makes us your go-to choice.

 

PPC campaign
ADS points

Work with Bail Bonds PPC Experts

Don't let the changes to Google and Facebook impact your agency's business. Get back up to faster leads and more traffic with Bing PPC. Ensure you are choosing the right marketing agency with experience in advertising bail bonds, so that you don't end up spending money to hurt your company. The Local Brand Advisor team has proven to be more than efficient in reducing both the cost per click and cost per call for our clients and fully optimizing their PPC campaigns for specific audience targeting to reduce the bounce rates and increase the CTRs.

Contact Local Brand Advisor now if you have questions regarding advertising your bail bonds company through PPC ads. Our extensive experience with bail bonds SEO has taught us the proper way of advertising these agencies, regardless of the changes in online advertising. We possess the knowledge to plan and optimize successful PPC campaigns for bail bonds. Don't hesitate to talk to us, and we will be more than happy to explain the process to you. Call us today!

Appear in Google Map Searches
If you want to control what users see when searching Google Maps in your area, you need a Google My Business Listing. By consistently updating and optimizing your GMB listing info, you can appear in additional local searches and attract local customers.
Build Trust with Potential Consumers
Your GMB listing features your ratings and reviews. Showcasing your positive reputation will build trust with local searchers and increase traffic to your business.
Rank in the Google 3 Pack
If you’ve seen the Google search results that include the top three local businesses, that’s the Google 3 Pack. Appearing in this pack allows you to increase visibility and attract more customers.
Increase Leads, Sales & Traffic
When your info appears more often, additional searchers will find out about your company’s services or products. The more consumers that are aware of your business, the more potential leads, sales, and traffic are available.
Capitalize on Free Advertising
Not every business has a huge marketing budget for local paid ads, so taking advantage of free promotional opportunities like GMB can significantly impact your business.
Build Engagement
By showing your business’s info in more places, you naturally increase engagement. There are more chances for potential customers to interact with your business, both online and offline.
Higher Rankings
By having a GMB listing, you are providing additional information to Google. This provides search engines with additional context and information to rank you on.

What GMB SEO Services Entail

Our Google My Business optimization services include multiple features to take your GMB listing to the next level. Our team will strategize the best SEO plan for your business’s specific niche, allowing you to focus on running your business. Below are features included in our GMB services.

Timely Updates & Accurate Info

We ensure timely updates of your listing page, as well as accurate information for potential customers. It is important to provide users with updated, accurate info so they have the best experience possible. If operating hours or contact information is incorrect, this can lead to lost leads or sales.

Optimized Google My Business

From basic business information to service categories and descriptions, we ensure your business is providing the best-possible information to the public. This strategy capitalizes on local searches to bring in additional revenue for your business.

GMB Listing Relevancy

We will take control of your GMB page to update the latest business information that reflects the current situation. We will also carefully navigate through the several categories and options including the contact information, opening hours, business category and all other relevant sections to ensure that your page gives customers updated information about your products and services.

GMB Post Scheduling

Google Posts are useful for updating customers and engaging them. Our creative team can create tailored posts to announce your latest and forthcoming events, promotions, and more. We keep your customers updated with the latest information including opening hours on holidays and more.

Local Reviews

Consumers are more likely to trust your brand when they have read positive reviews from past consumers who have patronized you. We help you in better managing your reviews, getting you more 4 and 5 star reviews, and ensuring that your business stands out. There is solid evidence that better reviews result in more clicks and calls.

GMB Services

The services tab allows you to introduce to your customers the products and services which you offer. We have a team that can ensure that your business, however unique it fits into a category of its own, whether pre-listed or custom. We also work with keywords related to your business, its products and/or services to ensure that you are found by the right audience.

INCREASE LOCAL VISIBILITY WITH LOCAL BRAND ADVISOR

Our team has extensive experience with Google My Business listings and providing services tailored to local small businesses. Local Brand Advisor’s team has personally managed over 3,000 GMB listings, so you can be sure our team will get you the best results possible.

We exceed your business goals by analyzing all aspects of your business to better understand your unique offerings, then apply this to your GMB listing. This all-encompassing strategy allows us to find strengths and weaknesses to build upon with our campaigns. We then utilize consistent posting, content creation, optimization strategies, and data-driven solutions to ensure the largest return on investment.

By investing in GMB SEO, you are increasing your local relevance and visibility within your targeted areas. So, invest in your business and start building out your digital presence with our specialized services!

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